The WGU School of Business set out to sharpen its position in the market with its own voice and positioning for prospective students, , distinct from the broader online university.

As lead designer, I partnered with the account team to build a visual system that elevated the brand and clarified its message across channels.

Without a traditional campus presence, we created strategic, real-world brand moments that extended WGU’s reach beyond the screen. A cross-country roadshow anchored the effort, supported by cohesive, thoughtfully integrated event materials.