Gwinnett County
Agency: Jackson Spalding
ECD: Mike Martin
Art Director: Ashley Weber
Role: Senior Designer
In 2020, Gwinnett County (Georgia) asked Jackson Spalding to launch a Covid-19 awareness campaign. The campaign used real Gwinnett mothers to spread the message, giving the cause a personal touch, relatable to all.
The campaign earned 106 M impressions via paid digital and static billboard. The work also garnered media attention including coverage in The Atlanta Journal-Constitution and CBS, as well as earning a North American SABRE Award. Below are a handful of the billboards I designed for the campaign. It was a joy to add work to the clever creative with an additional reward of improving public health.
'Gwinnett Moms' Campaign Billboards
Agency: Jackson Spalding
ECD: Alex Loomis
Role: Art Director, Senior Designer
The agency won more work for similar public health initiatives. I was asked to leverage the brand and develop digital and print assets for walk-in vaccine events, helping drive a healthy vaccine acceptance rate for the area.
Vaccine Event Banner Ads