American Tire Distributors
Agency: Jackson Spalding
Creative Director: Mark Miller
Role: Art Director, Senior Designer
Jackson Spalding has delivered a handful of ESG Reports for American Tire Distributors. In 2024, it was mine to tackle. The goal for the lengthy report was to engage the reader with more visually narrative content versus relying solely on traditional graphs and tables.
The interactive design is inspired by a driver assistance dashboard.
To extend the driver dashboard concept, vary content and further push the information visually, I designed some of the content in a ‘Dark Mode’ style.
Given the length and data-heavy nature of the report, I incorporated illustrations to break up, humanize and communicate the content. The narrative visuals are congruent with the brand guid, approachable and human while also clean and technical and tell the story around the information.
ATD provides a comprehensive portal integrating tire, parts, and service, offering tools to reduce stale inventory and increase sales for retailers. Below are a series of ads created to promote their commitment to retailers and highlight their abilities in supply chain efficiency and inventory management.
Brand Love Campaign — Pub Ad
Brand Love Campaign — Digital Ads