I create designs that make ideas fly — whether it's new media, emerging platforms, tradeshow and event marketing, or traditional branding and logo work. I also eat tacos.
An information optomist.
I find deep satisfaction in shaping clear, engaging stories through thoughtful information design. To me, the quieter work still deserves the same energy and craft as a billboard in Times Square.
An innovative conceptor.
I don’t just emulate designs. I welcome inspiration at every corner. While brainstorming for a banking industry tradeshow, I came across a children’s art project that — at a glance — was little more than goldfish & glue. But from that spark, I pieced together a concept that made C-level execs smile.
A cross-industry vet.
Branding is more than being consistent. It’s about communicating the essence of a product or service visually. Every company hopes to have a trusted brand. Designing for Orkin disciplined my approach — exploring the limits of its unique tone. One that is practical, confident and good humored about an unglamorous job.