An innovative conceptor.

I don’t just emulate designs. I welcome inspiration at every corner. While brainstorming for a banking industry tradeshow, I came across a children’s art project that — at a glance — was little more than goldfish & glue. But from that spark, I pieced together a concept that made C-level execs smile.

A cross-industry vet.

Branding is more than being consistent. It’s about communicating the essence of a product or service visually. Every company hopes to have a trusted brand. Designing for Orkin disciplined my approach — exploring the limits of its unique tone that is practical, confident and good humored about an unglamorous job.

An information optomist.

I find deep satisfaction in shaping clear, engaging internal communications, presentations, and reports through thoughtful information design. To me, the quieter work still deserves the same energy and craft as a billboard in Times Square.